To elevate the brand’s visual storytelling through high-end product photoshoots and cinematic ad films that reflect the sophistication, craftsmanship, and allure of their premium perfume line. The goal was to create impactful marketing assets that resonate with luxury audiences globally.
Translating the brand’s essence—luxury, sensuality, and New York charm—into compelling visuals.
Ensuring the photography and films appeal to an international, high-end market.
Maintaining a balance between minimalism and opulence in visual storytelling.
We crafted a comprehensive visual content strategy designed to position our client as a premium, aspirational perfume brand.
• Collaborated with the client to understand the brand’s identity and target audience.
• Designed themes that conveyed elegance and modernity, inspired by New York’s vibrant energy and timeless style.
• Conducted photoshoots in our state-of-the-art studio, using professional models, stylized props, and dramatic lighting.
• Created lifestyle imagery that showcased the perfumes in luxurious settings, emphasizing their sophistication.
• Produced clean, catalog-ready images highlighting the intricate details of the bottles, such as design, texture, and color.
• A complete portfolio of lifestyle and product shots optimized for website, social media, and print campaigns.
• Creative assets for use in digital ads, e-commerce listings, and promotional materials.
• Developed a narrative-driven concept for the ad films, focusing on themes of desire, elegance, and individuality.
• Scripted and storyboarded the films to visually communicate the brand’s story and emotional appeal.
• Filmed using cutting-edge equipment, capturing the perfumes in visually stunning settings.
• Worked with professional models and stylists to create a polished, high-end aesthetic.
• Shot scenes to highlight the perfumes’ versatility—seamlessly transitioning between day and night.
• Enhanced the visual appeal with cinematic color grading, slow-motion shots, and captivating transitions.
• Integrated subtle yet impactful sound design and music to evoke an emotional connection with the audience.
•Increased Brand Visibility: The ad films garnered over 200,000 views across social media platforms in the first month.
•Enhanced Brand Perception: The visually stunning campaigns positioned Hayati New York as a premium perfume brand on par with established global names.
• Boosted Sales: Website traffic increased by 35%, with a noticeable uplift in international inquiries and sales.
• Stronger Online Presence: The lifestyle photography gained significant traction on Instagram, boosting engagement rates by 45%.
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