Case Study: Transforming A Jewellery Brand’s New Branch Launch

Case Study

A Renowned Jewellery Brand Expanding to a Luxurious New Showroom

Digital Marketing Product Photoshoot Ad-Film Celebrity management In-Store AR Mirror Ads & PR

Project Details

Objective

To execute a 360-degree marketing strategy for the grand launch of the brand’s flagship showroom—a sprawling, state-of-the-art building designed to set new standards in luxury jewellery retail. The goal was to generate excitement, ensure a successful pre-launch buzz, attract footfall for the opening ceremony, and sustain engagement post-launch.

Challenges

1

Establishing the new showroom as a landmark destination in a competitive market.

2

Creating a seamless blend of digital and offline campaigns to appeal to modern and traditional audiences.

3

Managing a celebrity-driven opening event to generate maximum visibility and media coverage.

4

Incorporating technology to enhance the in-store experience and differentiate the brand.

Our Approach

We designed a comprehensive strategy that combined digital marketing, offline activations, cutting-edge technology, and creative execution to ensure a memorable launch.

Pre-Launch Strategy

Digital Marketing Campaigns

•Developed a buzzworthy social media campaign across Instagram, Facebook, and Google Ads to build anticipation.
• Released teaser content, countdown posts, and sneak peeks of the showroom interiors.
• Collaborated with influencers to generate organic excitement through posts and stories about the upcoming launch.

Product Photoshoots

• Conducted a high-end product photoshoot featuring the brand’s premium jewellery collections.
• Created visually stunning assets for use across digital platforms, print ads, and outdoor campaigns.

Offline Marketing

• Designed and executed print and outdoor campaigns, including billboards in high-traffic areas and ads in premium lifestyle magazines.
• Distributed personalized invitations to VIP customers and local dignitaries.

The Grand Opening Event

Celebrity Management:

• Engaged a popular celebrity to inaugurate the showroom, attracting significant media attention.

• Managed all aspects of celebrity coordination, from contracts to event day logistics.

Event Execution:

• Orchestrated an elegant ribbon-cutting ceremony with a live audience.
• Hosted a VIP-only preview of the collections with r.efreshments.
• Coordinated live social media coverage, including a Facebook Live of the inauguration.

Post-Launch Activation

In-Store AR Mirror:

• Installed an Augmented Reality (AR) mirror, allowing customers to virtually try on jewellery pieces.
• Promoted the feature through digital ads, drawing in tech-savvy customers and enhancing in-store engagement.

Customer Engagement Initiatives:

• Introduced exclusive post-launch offers for early visitors, creating urgency and boosting footfall.
• Launched a loyalty program to retain customers and encourage repeat visits.

Content Marketing:

• Shared event highlights, behind-the-scenes footage, and customer testimonials on social media, keeping the buzz alive.
• Published blogs and stories highlighting the showroom’s unique offerings and technological innovations.

Results

•30% Increase in Footfall: During the launch week compared to previous store openings.

• Extensive Media Coverage: Secured features in leading lifestyle publications and local newspapers.

• Social Media Growth: Achieved a 40% increase in followers and engagement within a month of the campaign.

• Enhanced Customer Experience: The AR mirror became a standout feature, driving higher in-store engagement and sales conversions.